Publishflow, digital publishing and technology
Many of you who work in digital media are familiar with the process of installing analytics on a website, blog or mobile application. Sometimes the process is straightforward, and other times it can be more challenging. Regardless, after technical implementation is complete login credentials are granted and a whole new world of reports opens up. But what next?
We recently relaunched Publishflow and the early feedback has been very encouraging. It confirms for us we are on the right track and that the new tools we’ve added to Publishflow are valuable for editors, content creators and other members of publishing teams. That’s important because one thing that hasn’t changed is our focus on building tools and services designed to help publishing teams create better publishing strategies.