Recent Blog Posts
Kontexto Secures $1.4 million Growth InvestmentPosted by publishflow on January 17, 2012
We are pleased to announce that Kontexto, owner of publishflow.com, has secured a $1.4 million investment from Akoranga AG.
Details are available in the press release below:
Kontexto Secures Series A Growth Investment
Investment to Accelerate Sales and Product Development of Company’s Real Time Data Collection and Analysis Platform
London,UK (PRWEB UK) 15 January 2012
Kontexto Inc., a high growth leader in real time data collection and analysis for media organizations, today announced that it has secured $1.4 million in funding from Akoranga AG. Akoranga is a swiss based private investment firm. This investment will primarily be used to grow Kontexto’s sales and product development activities.
Kontexto provides media companies with a complete set of real time data collection and analysis services that help to extract business value from massive amounts of online audience, competitor and social sharing data. Broadcasters, newspapers, content agencies, portals and B2B publishers are all working with Kontexto’s platform to facilitate their ongoing real time data collection and analysis needs including copyright audits, audience analysis, revenue performance monitoring, social sharing trending and competitor intelligence.
“We reviewed many companies across Europe and North America who are trying to help media organizations create value from online data analysis. Kontexto in our estimation has the most flexible data collection capabilities and when they say real time data analysis they mean it,” said Jenifer Osterwalder of Akoranga. “Our strategy is to find great teams with big visions and early customer adoption of their services, Kontexto fits this and we are pleased to welcome them into our investment portfolio.”
“We have spent the past two years strategically building our customer base with the largest media brands in the world,” said Tom St.John CEO and co-founder of Kontexto. “Now is the time to accelerate our sales and product development activities in North America and Europe. Akoranga is the right investment partner to help us with this next growth phase and we are excited to be working with them.”
With the new funding, Kontexto will be hiring a new VP of Global Sales to help build and manage the sales activities of the Kontexto real time data collection and analysis platform. Additional investment will be made in expanding the platform capabilities to handle real time data analysis across all social media services including Twitter, Facebook, Linkedin, Google Plus and Foursquare.
Link to release
Posted by publishflow on November 04, 2011
publishflow continues its Canadian roll out from coast to coast. The service is active in every major news market in Canada.
ottawacitizen.com and canada.com are the latest news websites to activate publishflow.
With each additional newsroom activating publishflow, we continue to gather all the feedback we can to keep improving the service.
As the only service on the market combining real time audience, competitor and topic trending metrics in a single interface... publishflow is quickly becoming a real time tool of choice for digital newsrooms across the country.
Posted by publishflow on August 26, 2011
There is a growing movement internationally towards improving online data privacy and protection for consumers.
Website owners are being pressured and directed by government bodies to become more transparent about their online data collection practices.
The main area of priority for privacy regulators right now centers around the policing of "Cookies".
Cookies are text files installed on a website visitors computer. They are used to store information about website visitor activity.
Some cookies expire when a website browser is closed down (Session Cookies) and some remain on a users computer after a browser is closed (Persistent Cookies).
Some cookies are installed by the website owner (First Party Cookies) and some cookies are installed by third parties (Third Party Cookies).
publishflow currently uses a single cookie to identify new viewers vs returning viewers on our client websites.
For all new clients signing up for publishflow, we now offer a cookie free option.
We take your privacy concerns very seriously and have taken steps to become one of the first real time analytics service providers to offer a cookie free service.
You still get access to all the same real time audience, competitor and topic trending data , however you can be confident that we are not capturing and storing session based data or viewing history depending on your privacy requirements.
If you have any questions about this please contact us directly
Posted by publishflow on August 11, 2011
A lot has been said of HTML5 and its potential to disrupt or eventually displace the stranglehold Apple has over the mobile app marketplace. As with many new technologies, we all wait to see the killer app to teach the rest of us what is possible and to raise the bar. Amazon has done this with their web based book reader. I 'installed' it (by visiting https://read.amazon.com/about in my browser) last night on my first-gen iPad, logged in and started reading a book where I had left off the previous evening. It just works. Scrolling and swiping through pages felt no different than the native reader.
One of the first things the app does is request permission to increase the amount of local storage permitted to 50MB. The reader takes advantage of HTML5 local storage and lets users read while offline. For what it's intended to do, read books and browse/buy from the Amazon book store, it's excellent.
I think this app will show other book, newspaper and magazine publishers 'how to do it' and slowly begin the move away from Apple's app store. Publishers that make the move will gain access to a broader audience across more devices while keeping an additional 30% of each media sale in their pocket rather than handing it over to Apple.
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