Welcome to our BLOG

We have had a number of requests from clients for a mobile application that would allow them to access the full publishflow service while on the go. Up until now, our customers have been able to receive service notifications on their smartphones via email or sms, but for those who have come to rely upon the service they required more.

So the dev team here at Kontexto got busy and developed a mobile app for the publishflow competitor headline monitoring service. There are two versions of the application. The first is a web app, available to customers now and accessible by any smartphone (i.e. iphone, android, palm pre, new blackberries) with an HTML5 compliant browser. The second version will be available in the Apple App Store in the next couple of weeks (we are waiting for approval).

We finally made the move to a new office in London, UK located in "Silicon Roundabout".

publishflow is located at Sophia House, 76/80 City Road, London, EC1Y 2EQ to be exact.

This area is quickly becoming the destination of choice for tech companies in London and all of the associated businesses that work with them.

I have to thank Angus Bankes for helping us find a home for publishflow at this location in London. Lots of great people and ideas floating around the building.

A few quick snaps of the building and Old Street...

I have had a few requests from our clients for our most recent press release so I thought I would put it online in our blog so you can access it easily if you wish.





Kontexto Launches the First Live Competitor Monitoring Service for News Publishers

Editorial teams around the world now have access to live competitor publishing data.

(PRWEB) March 21, 2011

Kontexto™, a trusted provider of real time web services for media publishers, has just announced the launch of publishflow™, a live competitor monitoring service for news publishers.

Based on data collected from over 25 professional news organizations, Kontexto discovered that a typical midsize news organization can spend over $1.5 million a year manually and repetitively looking for headline changes on competitor websites. On average, a mid size editorial team will spend upwards of 3000 collective hours every month manually monitoring competitor websites.

Although repetitive competitor monitoring is one of the most common daily activities carried out by editorial teams, it is often overlooked as a major cost point that can be dramatically reduced using software solutions like publishflow™.

"publishflow™ enables news organizations to realize significant cost savings and efficiencies by automating their daily competitor monitoring activities. Not only do editorial teams free up thousands of hours each month, but they also increase the number of competitor websites they can monitor," notes Tom St.John, CEO of Kontexto Inc.

Using a combination of live web dashboards and email notifications, publishflow™ is quickly becoming the service of choice for news publishers who are serious about implementing a competitor monitoring strategy. Managing editors, web editors, reporters and bloggers are now equipped with an efficient way to monitor the editorial moves of their competitors.

Some of the specific capabilities of publishflow™ include:

Live Headline Monitoring
publishflow monitors over 8000 home pages and section pages for lead story changes 24 hours a day.

Live Email Notifications
Editorial teams are notified of competitor headline changes via live web dashboards or email notifications.

Live Competitor Trends
Live publishing trends uncover the categories and stories receiving the most investment by your competitors.

Detailed Competitor Summaries
Intra day and end of day competitor publishing summaries for managing editors, section editors and executives.

"Our desire to build publishflow was born out of conversations with news publishers around the world over the past 2 years. The common thread from these conversations is their desire to know what competitors are publishing as soon as possible. publishflow™ solves this problem for them and makes live competitor monitoring a reality for news publishers of all sizes," says Tom St.John, CEO of Kontexto Inc.

publishflow™ is delivered as software as a service. It takes a few minutes to activate and requires no integration.

A publishflow™ overview video can be viewed here: http://www.publishflow.com/about/product_demo

publishflow™ has just launched a live competitor monitoring service for news publishers.

BILLION DOLLAR HIDDEN COST FOR NEWS PUBLISHERS

Based on data collected from over 25 professional news organizations, we discovered that a typical midsize news organization can spend over $1.5 million a year manually and repetitively looking for headline changes on competitor websites. On average, a mid size editorial team will spend upwards of 3000 collective hours every month manually monitoring competitor websites.

Although repetitive competitor monitoring is one of the most common daily activities carried out by editorial teams, it is often overlooked as a major cost point that can be dramatically reduced using software solutions like publishflow™. With close to 2000 global news publishers facing this problem every year, there are billions of dollars in hidden costs spent each year on competitor monitoring. publishflow™ helps to tame this hidden cost for global news publishers.

DO YOU HAVE A LIVE COMPETITOR MONITORING STRATEGY?

Using a combination of live web dashboards and email notifications, publishflow™ is quickly becoming the service of choice for news publishers who are serious about implementing a competitor monitoring strategy.

Managing editors, web editors, reporters and bloggers are now equipped with an efficient way to monitor the editorial moves of their competitors in real time.

SHORT DEMO FOR YOU TO VIEW

You can watch a brief introductory video below:



SOME OF THE BENEFITS FOR NEWS PUBLISHERS

Live Headline Monitoring
publishflow monitors over 8000 home pages and section pages for lead story changes 24 hours a day.

Live Email Notifications
Editorial teams are notified of competitor headline changes via live web dashboards or email notifications.

Live Competitor Trends
Live publishing trends uncover the categories and stories receiving the most investment by your competitors.

Detailed Competitor Summaries
Intra day and end of day competitor publishing summaries for managing editors, section editors and executives.

IT TAKES UNDER 5 MINUTES TO ACTIVATE

Please be in touch to activate your free 30 day evaluation. Email or Twitter.