What does publishflow™ do?
publishflow™ is a real time audience analytics service purpose built for online media publishers. Below are screencaps and details for some of the reports available in publishflow™.
Real Time
Live View
Live View provides online media publishers with a realtime summary of online media consumption. Total number of page views during the current hour, the rate of media consumption per minute, revenue earned during the current hour and the list of all stories being read at that moment (refreshed every 5 seconds) are updated in realtime.
Most Page Views
Most Page Views ranks the most visible stories by page views and allows online media publishers to see the most viewed stories by story category and time period.
Most Revenue
publishflow™ calculates the ad revenue earned by each story and ranks the top earning stories in the Most Revenue report. Top earning stories can be viewed by story category and by time period.
Most Popular Authors
publishflow™ allows online publishers to see which authors' stories are most popular. Each author is ranked by audience consumption of that author's stories. Share of audience attention for each author, total page views and time spent on each author's stories update in realtime. Drill down on an author to see additional trending and story by story metrics for that author.
Author Details
publishflow™ shows online publishers detailed metrics for individual authors. Revenue generated from an author's stories, total page views, trending metrics and analysis of every story created by an author update in realtime. Isolate the number of page views, audience share and revenue generated by each of an author's stories.
Most Time Spent
Most Time Spent ranks the most engaging stories by total time spent on each story and allows online media publishers to set the story category and time period.
Emerging Stories
publishflow™ shows online media publishers which of their stories are surging in popularity at any moment. Emerging Stories provides an hourly view into which stories are gaining audience over the previous hour. The analysis is performed on audience data from the past 24 hours and is updated every 60 minutes.
Fading Stories
Fading Stories shows online media publishers which of their stories are losing popularity. The analysis is performed on audience data from the past 24 hours and is updated every 60 minutes, providing an hourly view into which articles have lost audience over the previous hour.
Analysis
Author Metrics
The chart view in Author Metrics provides online publishes with a quick visual comparison of authors based on the number of page views for each author's stories. Detailed analysis for each author is also provided.
Category Metrics
publishflow™ provides online media publishers with an overview of how each of an online publication's categories is performing. Metrics from all stories within each category are aggregated to provide category by category analysis. The time period for analysis can be set to hourly views or to a daily view for the past day.
Country Metrics
publishflow™ analyses the geographic distribution of an online publication's audience and provides a country by country breakdown of audience consumption. Online media publishers can see in which countries an online publication's content is most popular and which countries drive the most revenue.
Continent Metrics
publishflow™ provides a continent by continent analysis of audience consumption. Online media publishers can see which continents have the most engaged audiences and which continents drive the most revenue.
Referrer
publishflow™ analyzes every story and its audience. By recording which website sent all visitors to a story and then combining the metrics for each story, publishflow™ shows publishers where the visitors to an online publication originated. Web search engines, news aggregators, social media sites, blogs and all other websites that send traffic to an online publication are analysed.
Referrer Website
In addition to the the publication view provided by the Referrer report, online publisher's can drill down on each referring website to see which stories a referring website sent traffic to. The ability to isolate unique referral patterns in realtime for particular stories allows online media publishers to develop traffic building strategies at the story level.
Platform
publishflow™ shows online media publishers which platforms an online publication's audience is using. The rising popularity of mobile and tablet devices for content consumption makes it critical for online media publishers to know which computer and mobile platforms its audience is using (e.g. Windows, MacIntosh, iPhone, Android, iPad, etc).